Jiading local clothing brand Sannou Shanghai Fashion Week to interpret the beauty of the Song Dynasty clothing

A few days ago, Jiading’s local clothing brand “Lotus Hemu” landed on Shanghai Fashion Week for the third time.The 2024AW “Song of the Great Beauty” conference continued the design style of the “Erotic and Male Songs” last season, and combined the aesthetics of the Song Dynasty with Pioneer Fashion, presenting the audience a beautiful feast that spans the thousands of years.

In the middle of the catched stage, the huge scroll of 35 meters in length, “The River Map of the Qingming”, opened slowly with the magnificent national style music, and the millennium elegance blooms the charm again in the fashion show.As the main design of the season, the entire painting will be presented through non -heritage craftsmanship, silk and contemporary printing design.

In the fantastic interwelling between light and shadow, the rhythm music festivals gradually appeared, and the models dressed in various minimalist styles appeared, as if crossing the Song Dynasty, and opened a new fashion chapter in the long river.The light and shadow picture changes with the color of the models, or gorgeous or quiet, which makes the audience very shocked.

This season, Hemu Hemu’s “Song of Da Mei” draws design inspiration from the elements of the Song Dynasty. The main color is red, which is a traditional Song -style color.Song Jin, Jianjin, Silk, Embroidery, Miao embroidery, tie -dyeing, velvet flowers and other extremely nonsense fabrics and craftsmanship are carried on the minimalist version structure.Expressive.

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Ms. Xu and Ms. Huang, who are watching the show, are loyal enthusiasts of Guofeng clothing.”Xiuhe Music is particularly good, and the scene is very immersed. The elements of Qingming Shanghetu can be seen in the clothing, and I have reshaped my awareness of the national style clothing!” Ms. Xu said.”Hats, bags and other accessories are also perfectly combined with clothing. They have both the elements of the Song Dynasty and have a modern style. I like it very much!” Ms. Huang added.

Ms. Guo, who came to watch the show for two hours, was still unhappy after the show, and hurried to the backstage to line up to take photos with the model and designer.”Incorporating non -heritage culture into clothing design is simple and fashionable. I did not expect Jiading’s clothing brands to do so well. I look forward to this kind of clothing brand more and more popular in the fashion circle of young people.” Ms. Guo said happily.

Yang Fengrui, the founder and artistic director of the “Hemu Hemu” brand, said that if the design style is summarized in a word this year, it is “line”, “whether it is printing, embroidery, dyeing or dyeing, we all use lines to handle it.Use lines to pay tribute to the minimalist aesthetics of the Song Dynasty. We always pursue the expression and inheritance of tradition and non -heritage culture in the design, so that culture and fashion links. Lotus as a local brand in Jiading, thank you very much for the culture of Jiading. “

It is reported that “Hemu Hemu” was established in Jiading, Shanghai in 2010. It is an original designer brand with Chinese -style elements as the main cultural carrier. The products cover women’s clothing, menswear, accessories, and tea, fragrance, utensils presenting oriental lifestyle.The fabrics of clothing are mainly made of silk, brocade, silk, pupa, wool, cashmere and other natural fibers.The brand is committed to letting more non -heritage projects enter contemporary life through artistic design, so that the world can see the beauty of Oriental clothing.

The “Lotus Garden” located at 78 Shaxia Road, Jiading District is one of the brand’s offline experience space. Interested citizens can taste the charm of traditional textile crafts on live textile crafts on live textile crafts.

Writing: Liu Ruihan

Camera: Zhang Zesheng

Edit: Shen Yue

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